Via The Christian Science Monitor:

And coolness does in fact matter when it comes to elections, especially when it's the presidency, [Democratic strategist, Peter] Fenn says.

resident is the most personal vote you cast, because you really care about whos president," he says. "So you want to make sure theres a connection, that they're striking a responsive chord with you." ...Via Geoffrey Norman at The Weekly Standard:

And what could be cooler than living in your parents' basement, serving lattes at Starbucks, and lying awake at night wondering how you are going to pay down those student loans?

Dude feels my pain.Point made!